Abstract:

the lower the age, the greater the value and the impact advertising has on people. Advertising is perceived passively and unconsciously, fills the void that is designed for the certain knowledge that a person gets hard because of the habits of passive acceptance, which leads to degradation. And from this develops the laziness of the mind. The problem lies in the number and methods of submission of advertising information; provision of its negative impact on the human psyche that simultaneously makes this topic is so relevant.

Keywords: mass media, information technology, advertising, consciousness, suggestion, influence.